Sarah Wickham

In her capacity as State Tourism Director, Sarah Wickham is responsible for marketing the state as the best place to live, learn, work, and visit. In her role as the state’s tourism director, Wickham works to develop and implement innovative, targeted marketing strategies that increase the state’s brand reputation and align with the new “Ohio, the Heart of it All” brand.

Prior to joining the Department of Development, Wickham served as the chief of communications at the Ohio Department of Natural Resources. Through her work at ODNR, she helped position Ohio as a top-tier destination for outdoor recreation to increase visitation to public lands and participation in outdoor sports and events. Wickham also brings previous experience at the Ohio Department of Education, where she led efforts to develop and implement education policy, as well as teaching fourth and fifth graders at Gahanna Jefferson Public Schools.

A seasoned communications professional and educator, Wickham’s unique experience and skill set will serve Development and the tourism industry well as the TourismOhio team works to engage and inform people throughout Ohio, the region, and the nation about all the Buckeye State has to offer.

An Ohio native, Wickham earned a bachelor’s degree in mass communication and master’s in education from The Ohio State University. She and her husband, John, reside in Powell with their son, Henry.