Rob Seely

With more than 25 years shaping the future of restaurant, grocery, retail, convenience, and amusement/entertainment venue operations, Rob brings a strategic lens to every engagement. 

As Associate Vice President of Operations Strategy & Design, he leads a high-performing, cross-functional team of industrial engineers, space planners, and food service designers focused on creating transformative customer experiences and operational models. Rob is known for aligning innovation with execution—ensuring every concept is not only visionary but also grounded in operational and financial viability. 

A trusted advisor to some of the world’s most recognized brands—including SeaWorld, Coca-Cola, Buc-ee’s, Aramark, Shake Shack, Nike, Target, Darden Restaurants, 7-Eleven, Whole Foods, and Starbucks—Rob helps guide program development from the earliest stages of strategic alignment through to implementation. His ability to define project parameters, drive process efficiency, and shape holistic service environments positions clients to maximize ROI and scale with confidence. Rob’s leadership ensures that every initiative advances both brand promise and business performance.