Lisa Messina

Lisa Messina is the chief sales officer for Visit Orlando. In her role Messina oversees several departments, including the meeting and convention sales and experience team, travel industry sales, membership, and supporting services.

Messina’s impressive career spans three decades in leadership roles at several of the meetings and events industry’s leading organizations. Prior to joining Visit Orlando, Messina served as the chief sales officer for the Las Vegas Convention & Visitors Authority, which also owns and operates the Las Vegas Convention Center.

Before her tenure at the Las Vegas Convention & Visitors Authority, Messina served as senior vice president of sales for Caesars Entertainment, leading revenue strategy for the meetings and conventions segment. Prior to Caesars, Messina held numerous sales leadership roles during her 16 years with Hilton Worldwide and served as the chief marketing officer for ConferenceDirect, a full-service global meetings solution company.

Throughout her career, she has received a host of prestigious awards and served on key industry boards. In 2023, she was named one of MPI’s 50 Most Influential Meeting Professionals and was inducted into Smart Meetings Hall of Fame. Messina has also served on CVENT’s Advisory Board, HSMAI’s Advisory Board and the Executive Board of the American Heart Association Southern Nevada. Messina currently serves on the Meeting Professionals International (MPI), International Board of Directors.

Messina holds a Bachelor of Science in Hotel Administration from Cornell University.