Dan Dipiazzo, ICAE

Dan Dipiazzo, ICAE, specializes in the marketing of experiences, serving in leadership roles in the attractions industry for more than 25 years.

He currently serves as Chief Marketing + Experience Officer for North America’s largest aquarium, Georgia Aquarium in Atlanta, where he leads all aspects of marketing, guest experience, strategic planning and fund-raising.

Dipiazzo spent more than 20 years in marketing leadership positions for SeaWorld Parks and Entertainment. He was Vice President of Marketing for the company’s flagship parks in Orlando – SeaWorld, Discovery Cove and Aquatica – and previously was Vice President of Marketing for Busch Gardens, Water Country USA and Kingsmill Resort in Williamsburg, Va. He also held corporate roles leading digital marketing, loyalty, public relations and customer insight.

He is a member of IAAPA’s Vision 2035 Task Force and the North America Regional Advisory Board; chairman of the Association of Zoos & Aquarium’s Trends Committee; a member of the Executive Advisory Board of the Center for Transformational Marketing at Georgia State University; and was named a 2026 Mid-Size Brand Leader by AdAge magazine.