Christina Baldwin, ICAE

Christina Baldwin has been a part of the entertainment and hospitality industry for over 30 years; of this time 28 years has been specializing in Point of Sale (P.O.S.) and information technology solutions. While on this journey, Christina has replaced nine different point of sale systems and is fluent with 14 point of sale applications. One of Christina’s specialties is with Point of Sale (P.O.S.) hardware and software systems, which she integrates with many other technologies. Technology such as timekeeping, scheduling, inventory, hotel property management systems, alert-based systems, vendor exports, imports, and of course financial systems. From cradle to grave, with RFPs to complete system installation, Christina ensures Security, Stability, and Sensibility are within the system. Point of Sale is not just our heartbeat; it is our front line, web, profit analysis, and the opportunity to a lifetime of possibility. 

Christina has worked with and led teams designing, developing, installing, and supporting technology across attractions both domestically and internationally. Technology reaches all, technology that monitors GPS locations, heating and cooling sensors, Vibration, Vehicle hours/distance, Water backflow preventers, etc. Technology is in every nook and cranny, from Point of Sale guide rails, Security, Safety, Employee satisfaction, Guest Experiences… the list goes on.