César Lago

Born into a family with deep roots in the amusement park industry, Cesar Lago has spent his life immersed in the world of entertainment and guest experiences. He holds degrees in Business Administration, Interior Architecture, and Visual Arts, combining creativity with strategic business expertise.

He specializes in the development of immersive entertainment concepts and experiential spaces, creating projects that connect brands, destinations, and audiences through innovative design.

Among his most notable achievements is the development of the first indoor Cartoon Network World in 2004 at Alto Palermo, Argentina, and leading the expansion of this concept throughout Latin America and the Middle East. Throughout his career, he has collaborated with internationally recognized brands and licensed entertainment properties.

Today, Cesar is the Founder of LAGO Studio, a creative firm dedicated to developing entertainment concepts, hospitality and retail projects, and immersive environments that blend emotion, storytelling, and a strong sense of place.

He currently serves as President of the Argentine Chamber of Parks and Attractions, is a member of the IAAPA Family Entertainment Center (FEC) Committee, and is a member of the Argentine Chamber of Tourism, maintaining an extensive international network within the attractions and entertainment industry.