Amy Cannon

Amy Cannon is a powerhouse in live entertainment and theme parks, with over 27 years in theatrical production and 22 years leading global attraction operations. As Vice President of Business & Client Strategy at RWS Global, she drives theme park sales and builds strategic client relationships, delivering large-scale entertainment experiences worldwide. 

From blue-sky ideation to final execution, Amy blends creative vision with operational expertise. She’s led original productions and iconic IPs for major global destinations, recognized for her skill in storytelling, character development, and musically driven experiences. High-profile brands consistently turn to Amy to bring their stories to life with authenticity and innovation. 

Amy has written 500+ live shows and original music, produced large scale events, directed on-site and managed teams of up to 90—all while developing global systems, budgets, and workflows. She is also highly involved in IAAPA and serves on the President’s Council of NEEAPA. 

Known for her fun, collaborative leadership style, Amy empowers teams and exceeds client expectations with trend-driven, strategic insights. She forms deeply personal, lasting relationships, and is respected industry wide as a mentor, connector, and leader. Amy Cannon continues to shape the future of themed entertainment through creativity, heart, and unmatched expertise.