Amber Lambert

Amber began her career in the Family Entertainment Center (FEC) industry as President and Owner of The Zone Family Fun Center, an FEC she developed and built from the ground up. After successfully running her own operation, Amber transitioned to a role with a large, corporate-owned FEC, where she gained valuable insights into larger-scale operations.

Her career then took her into the technology side of the industry, where she worked with a leading game card system manufacturer for several years. Amber now serves as a key member of the Betson team, where she helps FECs increase revenues through innovative arcade solutions. With experience spanning from small operators to corporate environments, and working with manufacturers, suppliers, and distributors, Amber offers a unique and comprehensive perspective that is rare in the industry.

Amber’s dedication to the industry extends beyond her professional roles. She has actively contributed to the FEC Committee, the FEC Education Committee, and served as the lead for the Laser Tag Task Force Subcommittee. She is currently a member of the Manufacturers and Suppliers Committee. Her commitment to fostering industry growth is also reflected in her previous voluntary role as a writer for Playmeter Magazine. Today, she continues to share her expertise through her blog on LinkedIn, where she connects with owners and operators across the globe.

Amber is often sought after for industry insights and has been quoted in leading publications such as Funworld and Replay Magazine, further establishing her as a thought leader in the amusement and FEC spaces.

Amber's passion for the amusement industry runs deep—both professionally and personally. Her husband works for a prominent redemption products company, and one of her daughters has been involved in the industry for the past two years, assisting manufacturers at trade shows. She has built strong relationships with owners, operators, and vendors across the country, becoming a well-known and respected figure in the industry.

Outside of work, Amber is an avid adventurer, fueled by her love for coffee (especially lattes). She enjoys whitewater rafting and spending time with her three daughters, husband, and two dogs. A die-hard Seattle Mariners and Cincinnati Bengals fan, Amber’s enthusiasm for life and the amusement industry is contagious, and she remains dedicated to helping others in the industry find new ways to increase their revenue and success.