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Cameras, heat maps, AI, and robots can amplify guest insights and safety.
Dynamic messaging across multiple channels can enhance guests’ awareness and comfortability.
Insight to ensure all employees understand safety protocols.
IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions.

Science museum uses holiday to educate and attract new guests.
The IAAPA Institute for Attractions Professionals is the premier development program designed for those looking to advance in the attractions industry.

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All Events
Mark your calendar with exciting opportunities to learn and connect. From workshops to expos, it’s all here.

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Legislative Affairs
Through active engagement with policymakers and stakeholders, we strive to create a positive environment that fosters innovation and growth for attractions worldwide. Explore the key issues shaping the future of our industry.

Press Release
IAAPA Honors 2025 Concludes with Celebration, Innovation, and Global Recognition at Europa-Park
We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.






The Official Magazine of IAAPA



