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Enjoy networking with heavy hors d’oeuvres and an open bar on the patio.

Attendees will have the opportunity to experience the attraction in full show mode, seeing the scares come to life as guests do.

Xavier Lopez AnconaPresident and CEO, KidZania

Kick off the evening by connecting with fellow attractions industry professionals in one of Milwaukee's most iconic settings. Grab a drink, explore the space, and meet the people who make this industry great.

Get settled in as we kick things off with a warm welcome from IAAPA North America leadership and your hosts at the Harley-Davidson Museum.

Take the throttle and explore the Museum at your own pace. Curatorial and archives staff will be stationed throughout. Plus, enjoy exclusive access to the private motorcycle storage area, a rare opportunity not available to the general public.

Choose one category to attend.Human Resources: Tour at Xcuelas, were elevating people, culture, and performance as the foundation of operational success. Food & Beverage: Tour restaurants at Hotel Xcaret Mexico, where culinary innovation, logistics, and guest emotion converge.Marketing: Tour Evoluxión and the restaurant at Xcaret, where storytelling and brand strategy that transform guests into advocates Some portions of this event may take place outdoors and will proceed rain or shine. Please plan to bring a jacket for cooler temperatures and wear comfortable walking shoes.  

Choose one category to attend.Games & Merchandise: A Tiendas GX session on turning retail into storytelling through themed guest flow, product strategy, and emotional connection.Sustainability: Tour Hotel Xcaret to see how sustainability is embedded in operations, resource management, guest communication, and long-term environmental impact.Live Entertainment: A session that looks inside at the creative, technical and operational behind Xcaret's defining shows.Some portions of this event may take place outdoors and will proceed rain or shine. Please plan to bring a jacket for cooler temperatures and wear comfortable walking shoes.