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Presenter: Denis A. BranchSweetRobo, Chief Revenue Officer  

Go behind the scenes of a MICHELIN-starred operation at J-Bar-M BBQ. This tour and lunch offer high-value insight into culinary excellence and operational discipline that can elevate any attraction’s food and beverage strategy.Featured Presentation:Jorge FranzSenior Vice President, Tourism & Industry RelationsHouston First Corporation  

Explore how ultra-luxury hospitality sets the standard for premium guest experience. This private tour of the only Forbes Five-Star Hotel in Texas offers insight into service excellence, brand positioning, and operational precision, followed by a wine presentation in The Oak Room.Presenter: Julie M. Dalton, CWEMaster Sommelier 

Have you ever wondered what’s behind those doors labeled “CREW ONLY”? Now is your chance to see! Go behind the scenes and discover what it takes to create the best experience to Royal Caribean’s guest ever. Explore the engine control room at the heart of the ship and venture onto the bridge, the command center. In the galley, you’ll see the meticulous care that goes into crafting every meal. You'll also visit the ship's expansive laundry facilities to watch cleaning and folding processes for massive volumes of napkins, tablecloths, sheets, and beach towels. Plus, you'll have a chance to stroll along I-95, the long corridor in the crew's area, named for the interstate highway that spans the eastern U.S. coastline. Then visit the environmental room to learn about onboard waste management, water treatment, energy conservation, and Royal Caribbean's commitment to sustainability. Previous registration is required. After your registration at IAAPA Summit 2026 you will receive a link to register to the VIP tour. Closed-toe shoes and long pants are required for participation; shorts, skirts, and dresses are not permitted. *20 attendees per tour