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Your group allocation will be communicated prior to the event and is compulsory to remain in your assigned group. Access to EDUTour is only via IAAPA organised transport and own transit to EDUTour location is not permitted.

Full Summit participants only.

Full Summit participants only.

Full Summit participants only.

This panel discussion begins with an outlook overview from the Boston Consulting Group’s extensive market research on the Middle East’s entertainment sector. It explores the entertainment landscapes of the Middle East and Europe, highlighting how operators in both regions drive innovation, meet evolving guest expectations, and leverage growth opportunities. The session showcases transformative projects in the Middle East, including initiatives from Saudi Arabia’s Vision 2030, and aligns these with Europe’s strengths in operations, sustainability, and visitor engagement. Through detailed case studies and recent survey data, attendees will address key challenges such as aligning with international standards, transitioning to integrated themed environments, and optimising revenue through dynamic pricing and personalized experiences. Industry leaders will share actionable strategies, including the Middle East’s adoption of hybrid indoor-outdoor attractions and IP-driven family-friendly concepts, alongside Europe’s advancements in sustainability and operational efficiency. Designed for seasoned professionals at the IAAPA Summit, this expert discussion offers concrete takeaways to leverage the complementary dynamics of both regions, driving sustained growth in the global attractions industry.