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This topic addresses a leadership model centered on the individual, their development, and well-being, recognizing people as the most valuable resource of any organization. It focuses on enhancing talent, aligning purpose with actions, and understanding how each role within the service chain contributes to creating a differentiating value, both internally and externally. The approach is inspired by the book Blanco y Negro, La luz de tu SERvicio and highlights the principles and benefits of implementing this type of leadership.