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Full Summit participants only.

This panel discussion begins with an outlook overview from the Boston Consulting Group’s extensive market research on the Middle East’s entertainment sector. It explores the entertainment landscapes of the Middle East and Europe, highlighting how operators in both regions drive innovation, meet evolving guest expectations, and leverage growth opportunities. The session showcases transformative projects in the Middle East, including initiatives from Saudi Arabia’s Vision 2030, and aligns these with Europe’s strengths in operations, sustainability, and visitor engagement. Through detailed case studies and recent survey data, attendees will address key challenges such as aligning with international standards, transitioning to integrated themed environments, and optimising revenue through dynamic pricing and personalized experiences. Industry leaders will share actionable strategies, including the Middle East’s adoption of hybrid indoor-outdoor attractions and IP-driven family-friendly concepts, alongside Europe’s advancements in sustainability and operational efficiency. Designed for seasoned professionals at the IAAPA Summit, this expert discussion offers concrete takeaways to leverage the complementary dynamics of both regions, driving sustained growth in the global attractions industry.

As Saudi Arabia’s entertainment sector rapidly expands, the demand for skilled, motivated, and engaged talent has surged. This session explores the challenges of recruiting and retaining top talent in this emerging market, specifically within the entertainment industry. Through case studies and global insights, attendees will learn how organisations are addressing key HR issues such as finding the right staff, nurturing talent, and building loyalty in a competitive environment. Real-world examples of innovative approaches to recruitment, retention, and workplace culture in dynamic, fast-growing markets will be presented. Designed for HR professionals and industry leaders, the session offers practical strategies and actionable takeaways to attract, develop, and retain the talent needed to thrive in Saudi Arabia’s booming entertainment sector and beyond.

Join Kirin Sinha, CEO of Illumix, as she delves into the transformative role of technology and innovation in the attractions industry. From augmented reality and digital interactivity to predictive analytics and AI, this session will explore how these tools are shaping the future of attractions and destinations. Discover how technology enhances guest engagement, streamlines operations, and sets the stage for the next era immersive and personalised experiences.