NYX Inc.

About NYX Inc.

NYX Inc. is a Japan-based experience design and production company, founded and staffed by alumni of Universal Studios Japan. We work across the full lifecycle of location-based entertainment.

We provide:

• Concept development and business planning for LBE venues, theme parks, and immersive attractions, including demand forecasting, feasibility studies, and financial modeling for operators and investors.
• Creative direction and show design - narrative, spatial design, lighting, sound, and video - from concept through technical specification.
• Production and delivery of permanent attractions and temporary events, coordinating vendors, fabrication, and installation on site.
• Operational support for existing facilities, covering visitor experience, programming, and marketing.

We work in both directions. We take Japanese entertainment, IP, and craftsmanship to audiences outside Japan, and we bring international attractions, formats, and IP into the Japanese market - acting as the local partner for overseas operators, developers, and rights holders entering Japan.

Offices in Kyoto and Tokyo.