Luciana Periales: We Are All IAAPA

“Together—not divided—we will become the most powerful global team in IAAPA’s history.”

I assume the IAAPA chairmanship with one clear conviction: success in our industry is never individual. I stand here today thanks to my family’s legacy and the vision of my uncle, Marcelo Periales, who taught me that the most meaningful work is always accomplished as a team. My purpose, however, is not to look back—it is to inspire movement forward.

During my year as your IAAPA chair, I want to strengthen the very qualities that define a truly great team—forging the strong, united, and forward-thinking IAAPA we all deserve.

Cooperation

IAAPA has taught me one of the most valuable lessons of my career: how to turn competitors into friends and colleagues into collaborators. My personal motto, “It’s not about me—it’s about us,” captures the spirit of that lesson. A strong team disarms ego and recognizes that when one market succeeds, we all advance. Our diversity in cultures, experiences, and perspectives is not a challenge—it is our greatest strength.

Inspiration

A great team never stops asking questions. Innovation is not an expense—it is the ongoing search for where tomorrow’s magic will emerge. We must share knowledge freely, nurture curiosity, and look for the next breakthrough in every corner of the world—from the smallest park to the largest destination. Our future depends on being bold futurists who not only observe change but act decisively upon it.

Dynamism

Operating in unpredictable markets has taught us to become dynamos—an unstoppable source of energy and adaptability. True strength is not defined by the absence of challenges but by the integrity and perseverance with which we overcome them. Our shared passion for creating “wow” moments fuels our industry, turning obstacles into opportunities and uncertainty into momentum.

The time to lead with these attributes is now. Together—not divided—we will become the most powerful global team in IAAPA’s history. Together, we will continue building an industry that is bigger, stronger, and safer for generations to come.

Strength does not reside in one person alone. The dynamo is not just me—it is every IAAPA member who contributes energy, vision, and unwavering commitment to our shared mission.