The Official Magazine of IAAPA
IAAPA has formed a new strategic partnership with Informa, organizers of the Seatrade Cruise events held annually in the United States, Europe, and Asia. The alliance continues IAAPA’s expansion into the cruise sector, broadening opportunities for members and exhibitors to engage with key decision-makers shaping entertainment at sea.
The collaboration aims to create added value for IAAPA members through shared research, cross-promotional initiatives, and enhanced access to Seatrade’s extensive network within the cruise industry. IAAPA members can look forward to a wider range of opportunities for cruise-related live content sessions, networking receptions, sustainability initiatives, and a presence on both the Seatrade Cruise and IAAPA Expo show floors.
“The agreement will involve several departments and includes cross-promotion for the Expos, attendee discounts, research and data sharing, networking receptions, live content sessions, digital content, and Expo floor presence, among other initiatives,” explains Alice Mathu, IAAPA’s vice president of business development and partnerships.
Emma Bond, Seatrade Cruises’ senior event manager, also relays the value the partnership is set to bring to both member bases. “Seatrade Cruise is delighted to establish this exciting partnership with IAAPA … we anticipate it will drive meaningful business development and operational excellence for members across both organizations, strengthening the entire travel and leisure ecosystem.”
IAAPA members can expect to receive a 10% discount on passes to Seatrade Cruise events and access to curated networking opportunities that will connect attractions suppliers with cruise industry leaders. Seatrade attendees, in turn, will be invited to IAAPA Expos around the world.
