Experience Innovation, Connection, and Transformation at IAAPA Expo 2025

As the most exciting week of the year in Orlando approaches, attractions professionals can expect an engaging week of innovation, connection, and transformation at IAAPA Expo 2025. Hosted once again at the Orange County Convention Center in Orlando, the education program is scheduled for Nov. 17–20, while the trade show floor will be open Nov. 18–21.

“IAAPA Expo 2025 is set to bring unmatched value to our global attractions community. With more than 170 learning opportunities, receptions, networking opportunities, and more than 1,100 exhibitors, attendees will discover opportunities to learn, connect, and grow. It’s where groundbreaking ideas meet real-world solutions, and there truly is value for everyone,” says Michael Shelton, chief operating officer of IAAPA.

Recognized as the premier event for the global attractions industry, IAAPA Expo brings together operators, manufacturers and suppliers, thought leaders, young professionals, and beyond—and represents a range of constituencies, including theme parks, water parks, family entertainment centers, museums, aquariums, zoos, and adventure parks.

Here’s what attendees and exhibitors can expect to see this year at IAAPA Expo.

South Concourse

The South Concourse will serve as a hub for networking and professional development. Highlights include a secondary registration area, the IAAPA Member Lounge sponsored by Storibox, and the EDUTalk and Innovation Stages. IAAPA Member Central and the IAAPA Foundation Booth will also be located here, offering members and attendees direct access to resources and information.

North Concourse

The North Concourse brings together new experiences and technology showcases. This side of the convention center will feature the IAAPA Theater sponsored by Simtec Systems, Digital Signage Lab, IAAPA Expo Street Market, and Haunting Grounds. An attendee lounge, sponsored by SEGA, provides a dedicated space for conversations and downtime between sessions and exhibits, balancing immersive programming with opportunities to recharge.

IAAPA Member Lounge

Located in the South Concourse, the IAAPA Member Lounge offers members a private space to connect with colleagues and pause during a busy week. Sponsored by Storibox, the lounge reflects IAAPA’s ongoing effort to provide dedicated networking areas for its members.

Education Conference

Running Nov. 17–20, the Education Conference at IAAPA Expo 2025 will present EDUSessions focused on operational strategies, business improvement, guest experience, and beyond. Programming will feature insights from industry leaders and provide attendees with perspectives they can bring back to their own organizations.

IAAPA Member Gift

IAAPA members are encouraged to collect a gift at Member Central. The booth also serves as a point of entry for prospective members, who can learn more about year-round benefits and opportunities.

IAAPA Best New Product Awards

The IAAPA Best New Product Awards recognize innovations introduced to the attractions industry between Sept. 7, 2024, and Aug. 15, 2025. Judging criteria include originality, impact on guest experience, and operational efficiency. A concept category also highlights emerging ideas through prototypes, models, or renderings. All applicants must be exhibiting at IAAPA Expo.

Leadership Breakfast with Mark Woodbury

On Wednesday, Nov. 19, the Leadership Breakfast at the IAAPA Theater sponsored by Simtec Systems will feature remarks from Mark Woodbury, chairman and CEO of Universal Destinations & Experiences. The event will convene industry leaders for insights and conversation on the global future of themed entertainment.

Sky Elements Drone Show

Tuesday evening, Nov. 18, will feature a new drone show outside the convention center, presented by Sky Elements. The display will combine drone technology with pyro effects and narrative elements, bringing an aerial perspective to the Expo’s programming.

Buckle Up for the Game of LIFE

Attendees can pick up an Expo Insider Booklet and journey through a custom version of the classic board game, reimagined with an attractions industry twist. With the guide, participants can interact with leading global manufacturers and suppliers on the trade show floor.

Give Kids The World Events

IAAPA Expo 2025 will again support Give Kids The World Village through two annual fundraising traditions—the IAAPA International Charity Golf Tournament on Sunday, Nov. 16, and the Footprints from the Heart 5K Fun Run and 1-Mile Walk on Thursday, Nov. 20. Both events bring together participants to raise funds for the nonprofit.

Exclusive Member Experiences

Beyond the EDUSessions and show floor, IAAPA Expo also hosts unique member-only events designed to inspire and celebrate the industry. The Opening Ceremony offers an energetic kickoff with live performances and stories that highlight global innovation and creativity.

Members can also attend IAAPA Celebrates: Universal Epic Universe, an exclusive evening event at Universal Orlando Resort’s new theme park. With limited capacity, this event allows industry professionals to experience groundbreaking attractions mere months after the park’s official opening.

Looking Ahead

With its combination of valuable EDUSessions, expansive exhibitor space, and exclusive experiences, IAAPA Expo 2025 continues to position itself as the launchpad for connection within the attractions industry. For those seeking to understand where the sector is headed—and how to stay ahead—IAAPA Expo offers the ideas, connections, and tools to make it possible.