Greg White

As chief operating officer at ProSlide, Greg White plays a key role in driving the water park industry's future through innovation and strategic growth. His passion for rider safety, inclusivity, and high-quality guest experiences enable Greg to help drive ProSlide’s global expansion and reinforce its reputation as a leader in water ride design. Industry expertise and business strategy As ProSlide continues to push the boundaries of water ride design, Greg’s focus on innovation ensures that new ride concepts provide exciting experiences and safe and inclusive opportunities for all riders. Recognizing the evolving needs of park operators, he prioritizes technology-driven attractions that differentiate parks, optimize operational costs, and maximize guest engagement. Greg helps ProSlide stay ahead of industry trends by continuously evaluating ride categories and identifying key opportunities. His strategic approach includes expanding the company’s global supply chain, adapting to economic shifts, and reinforcing the brand’s legacy of delivering high-quality, on-time projects. Leadership and vision At the core of Greg’s leadership philosophy is a genuine commitment to people. He believes in investing in talent, empowering teams, and fostering a culture built on integrity, accountability, and trust. By championing collaboration and respect, he encourages teams to focus on solutions, embrace lessons learned, and drive continuous improvement. His most valuable leadership lesson? Relationships are everything. By building strong connections with colleagues, clients, and partners, he has cultivated an environment where trust and innovation can thrive. Client and stakeholder engagement ProSlide’s success is built on long-term partnerships, and Greg is instrumental in strengthening these relationships. He takes a hands-on approach to understanding clients' goals, aligning ProSlide’s expertise with their business vision, and ensuring seamless collaboration throughout the project lifecycle. Thought leadership and industry influence Greg has contributed to discussions on ride safety and innovation, including speaking at the CSEI Symposium in 2019. He is actively involved in shaping industry standards through ProSlide’s work with ASTM F24, ensuring that new products meet the highest levels of safety and regulatory compliance worldwide. As the industry moves toward interactive and immersive experiences, Greg is focused on enhancing water attractions in meaningful ways. He advocates for smart, experience-driven innovation, ensuring that new technologies complement the essence of a great ride. Sustainability and the future From optimizing water flow and operational efficiency to utilizing high-quality, long-lasting materials, Greg is committed to reducing environmental impact while maintaining ProSlide’s signature ride quality. His leadership ensures that ProSlide continues to innovate responsibly, creating attractions that are both thrilling and sustainable for the future. Career and personal insights As a leader with a deep-rooted passion for the industry, Greg has dedicated his career to driving ProSlide’s growth and evolution. His journey is marked by a series of defining moments, from spearheading breakthrough innovations to supporting a company culture that values excellence and trust. His advice to emerging leaders in the attractions industry? Build strong relationships, stay curious, and never lose sight of the guest experience.