Social Takeovers - Best Practices to Combat

Description

Social Takeovers is a growing trend where large groups of teenagers, typically arranged on social media, gather to occupy public and private spaces. Spaces for these gatherings tend to be main streets, neighborhood parks and shopping centers. Attendees show up in mass to overwhelm the operation with fights, cause property damage and result in police intervention. Many video the chaos with their phones in the search of increased social media attention. This trend poses a risk for the attraction, employees, teens and bystander guests. Takeover events not only cause property damage and retail theft but can also cause brand damage leading to reduced family visitation during regular hours.

This guide reviews best practices from industry including Early Detection, importance of Decisive Actions, Operational Changes, Crowd Management, and Chaperones Policies. Examples from industry are also included of recent events. Authors of the guide are IAAPA North America operators with experience managing takeovers.