Bringing Brands and Attractions Closer Together
Licensing is transforming how attractions, destinations, and experiences connect with guests. From globally recognized brands to emerging intellectual property, licensing unlocks new ways to engage audiences, drive revenue, and create unforgettable moments.
At IAAPA, we are building a dedicated space to help our members explore, understand, and activate the power of licensing across the global attractions industry.
Why Licensing Matters
Licensing bridges the gap between powerful brands and immersive experiences. It allows operators to elevate guest engagement while giving licensors new platforms to expand their reach.
Whether it is a theme park, museum, cruise ship, or live experience, licensing helps turn ideas into destinations.
Discover what licensing can unlock:
- Create deeper emotional connections with guests
- Differentiate your attraction in a competitive market
- Unlock new revenue streams
- Bring globally recognized IP to life
A Strategic Partnership
IAAPA is proud to partner with Licensing International, the leading authority in the global licensing industry.
Licensing International Website
Together, we provide:
- Industry insights and research
- Educational resources and programming
- Access to a global network of licensing professionals
This collaboration ensures IAAPA members are equipped with the knowledge and connections needed to succeed in licensing.
Introducing the IAAPA Licensing Hub at IAAPA Expos
A Fresh Space for Ideas and Connections
The IAAPA Licensing Hub is your gateway to exploring licensing opportunities across the attractions industry.
Within the Hub, you can:
- Explore opportunities across sectors
- Ask questions, share challenges, and spark ideas
- Connect with an industry expert
- Access curated insights and resources
Who We Bring Together
The Licensing Hub connects a diverse, global community:
- Licensors and brand owners
- Theme parks and attractions
- Resort and hotel destinations
- Cruise lines
- Live entertainment and experience creators
- Museums and heritage institutions
- Family entertainment centers (FECs)
- Esports and gaming companies
- Manufacturers and suppliers
- Food and Beverage, Retail
Industry Insight
Whether you’re new to licensing or looking to expand your strategy, IAAPA provides guidance to help you move forward with confidence:
- How to enter the IAAPA community
- How licensing works in the attractions industry
- What operators are looking for in IP partnerships
- How suppliers can align with brands and IP
- Where new opportunities are emerging globally
