Timeless Appeal: The Power of Live Entertainment in Theme Parks

From Broadway-caliber spectacles to intimate street performances, live entertainment remains a cornerstone of guest engagement in theme parks. This session explores actionable strategies for parks of all sizes—new or established—to refresh shows, leverage IP, and maximize impact on a budget. Discover how to balance technological innovation (e.g., projection mapping, interactive sets) with storytelling traditions to create unforgettable, repeat-worthy experiences.

Key Takeaways:

• Discover how live entertainment drives satisfaction, repeat visits, and spending.
• Refresh aging attractions through music remixes, adaptive lighting, and modular stage design
• Recognize the strategic role of intellectual property (IP) in creating emotionally resonant performances.

Note: The session will be conducted in English, with simultaneous interpretation in Mandarin and English available on-site.