Webinar: Beyond POP (Pay-One-Price): How Theme Parks Innovate Revenue Streams Beyond Physical Expansion

This session will explore how the attractions sector, especially theme parks, is moving beyond the traditional Pay-One-Price (POP) model to implement innovative pricing and revenue strategies.

Drawing from research in the global theme park industry, including case studies, consumer surveys and expert interviews, this session will offering actionable insights for broader attractions and entertainment industries.

This webinar is free for IAAPA members; however, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

For more information about IAAPA Certifications, please contact Alissa DeMeglio at [email protected].

Learning Objectives:

• Understand the evolution of revenue management practices in the global theme park industry.
• Learn about the growing trend towards premiumization in global destination parks and how regional parks are adopting advanced pricing strategies.
• Learn about innovative pricing strategies such as dynamic pricing, secondary ticketing, and immersive food and beverage offerings that are reshaping theme park revenue generation.
• Understand consumer perceptions of pricing fairness, willingness to pay for extras, and how these factors influence the acceptance of new revenue strategies.