IAAPA Honors

Event Details
Get Ready for an Unforgettable Celebration of Innovation, Inspiration, and Industry Excellence! For three incredible days, immerse yourself in the ultimate global networking and education event—where the world’s most visionary industry leaders come together to share their expertise, ideas, and success stories.
Where Inspiration Ignites Progress
This is your chance to learn from the best in Human Resources, Marketing, Entertainment, F&B, and Sustainability, all while experiencing the magic of Europa-Park, one of the world’s finest theme and water park resorts, hosted by the Mack Family in celebration of their 50th anniversary.
Gain exclusive access to industry thought leaders, participate in groundbreaking discussions, and enjoy unique backstage insights from the team at Europa-Park. Delight in one-of-a-kind dining experiences and gain exclusive access to celebrated attractions, including award-winning rides. This is also your opportunity to celebrate the champions of our industry and uncover their success secrets.
Registration Includes:
- Three days of an exciting and immersive program
- Keynote and panel discussions with top experts from the global attractions industry
- EDUTours and exclusive backstage experiences at Europa-Park and Rulantica
- IAAPA Brass Ring Awards presentations and showcases
- An Opening Reception featuring a kitchen party with live cooking stations and music
- An exclusive after-hours dinner event in the park, including VIP access to Europa-Park’s most popular rides, such as THEA Awards Winner Voltron Nevera, powered by Rimac
- A grand finale with a spectacular dinner show featuring world-class acts, the IAAPA Individual Award winners, and the Applause Award Winner announcement, followed by an After-Show Party
- Networking receptions and lunches
- Complimentary access to Europa-Park, Rulantica, and Yullbe VR Attraction
Pricing Details
PRICING | Member | Nonmember | New Member |
---|---|---|---|
Member Registration Fee | 1199.00 | N/A | N/A |
Registration Fee - w/1 year of IAAPA membership | N/A | 1999.00 | N/A |
Sponsorships
Speakers
AGENDA
Monday | April 28
Event Registration
Location:
Hotel Colosseo LobbyEDUTour - Mack Rides (Optional)
Note: The tour will be 3.5 hours. Suppliers are not permitted. Limited capacity.
Location:
Mack Rides FactoryEDUTour - Europa-Park and Rulantica
Location:
Europa-Park and Rulantica Water ParkWelcome Reception
The IAAPA Honors 2025 will kick off with an Opening Reception, featuring a vibrant kitchen party with live cooking stations and music.
Location:
Tre Kronen - KRONASARTuesday | April 29
Doors Open
Location:
La Scala - Hotel ColosseoThe Story of 50 Years of Europa-Park with Roland Mack
As Europa-Park celebrates its 50th anniversary, this fireside chat offers a unique opportunity to gain insights from the Mack family on the park’s incredible journey. From its origins to becoming a global benchmark in themed entertainment, Europa-Park has continually evolved through innovation, storytelling, and operational excellence. Join us as we explore key milestones, challenges, and the strategic vision that has shaped one of Europe’s most celebrated attractions. This session promises valuable takeaways for industry professionals looking to learn from five decades of success and leadership in the attractions industry.
Location:
La Scala - Hotel ColosseoSpeakers
Jakob Wahl CEO, IAAPA
Roland Mack Owner and Founder, Europa-Park
Michael Mack CEO/Managing Partner, MACK One/Europa-Park
Presentation for Human Resources Excellence Awards
Location:
La Scala - Hotel ColosseoBreak - Featuring F&B Samples
Location:
La Scala - Hotel ColosseoPresentation for Food & Beverage Excellence Awards
Location:
La Scala - Hotel ColosseoMeet and Greet with the Award Winners and Nominees
Networking Lunch: Antica Roma
Location:
Hotel ColosseoPresentation for Live Entertainment Excellence Awards
Location:
La Scala - Hotel ColosseoThe AI Shift: How to Stay Ahead in a Transforming World
AI is transforming the attractions industry but how can organizations practically prepare for this shift? In this interactive workshop, Thomas Buijtenweg, an expert speaker and game designer, will provide a hands-on guide to AI success, equipping executives with the tools to navigate AI’s opportunities and challenges.
Attendees will:
- Explore the latest AI advancements and their impact on operations, guest engagement, and attraction design.
- Engage in interactive demonstrations showcasing AI’s strengths and limitations, from next-gen chatbots to predictive analytics.
- Gain practical insights on how to strategically integrate AI into their organizations for long-term success.
Walk away with a deeper understanding of AI’s potential and clear steps to ensure your organization is ready for the future
Speaker
Thomas Buijtenweg Lecturer, Academy for AI, Games & Media, Breda University of Applied Sciences
From the Experience Economy to the Transformative Economy: A Fireside Chat with Robert Hanea, CEO of Therme Group
Join us for a fireside chat with Dr. Robert C. Hanea, CEO of Therme Group, an internationally recognized pioneer in holistic well-being. Discover how Therme Group seamlessly weaves nature, technology, and architecture to lead the shift beyond the experience economy into the transformative economy. For example, the newly announced “Therme Dubai – Islands in the Sky,” rising 100 meters in Zabeel Park, will feature suspended botanical gardens, cascading thermal pools, and cultural event spaces. Learn about the cutting-edge sustainability measures behind these immersive destinations, from advanced water-filtration systems to renewable energy initiatives. Don’t miss this rare opportunity to see how Therme Group is redefining eco-conscious leisure and setting new standards for holistic well-being.
Speakers
Jakob Wahl CEO, IAAPA
Dr Robert C Hanea Founder, Chairman and CEO, Therme Group
Curiosity on the Menu: How New Questions Create New Culinary Experiences
Great dining experiences don’t happen by chance! They are designed with intention, innovation, and a deep understanding of evolving guest expectations. Eatrenalin is a testament to how culinary concepts can be reimagined through a structured methodology that blends gastronomy, technology, and storytelling. This keynote delves into the creative and strategic process behind its design: How do you craft a multi-sensory journey that feels seamless? What F&B trends shape the foundation of this experience? And how can a structured approach to innovation redefine what’s possible in food and beverage? By exploring the key principles, models, and methodologies behind Eatrenalin, this session will offer insights into how bold ideas can be translated into tangible, marketable experiences providing inspiration for anyone looking to push the boundaries of culinary design in their own business.
Speaker
Thomas Mack Managing Partner, Europa-Park
Introduction to EDUTours
EDUTour Selection and Participation
Choose from one of the following specialized EDUTours:
- Food & Beverage EDUTour
- HR EDUTour
- Live Entertainment EDUTour
Each EDUTour consists of 60 minutes of content followed with +/- 30-minute transfer period.
Location:
Europa-ParkFree Time at Europa-Park
Networking Dinner: Erdinger Beer Garden
Location:
Europa-ParkWednesday | April 30
Doors Open
Location:
La Scala - Hotel ColosseoSnowWorld on the Rise: A Keynote by Wim Hubbrechtsen, CEO of Europe’s Largest Indoor Ski Resort Chain
Join Wim Hubbrechtsen, CEO of SnowWorld, as he shares the visionary story behind the company’s rapid expansion and its mission to make year-round winter sports accessible to everyone. Learn how SnowWorld has successfully grown into multiple locations, from Zoetermeer and Landgraaf to its newest acquisitions in Germany, while maintaining a strong commitment to sustainability. Discover how SnowWorld’s forward-looking strategy is reshaping traditional leisure experiences through advanced cooling systems that minimize environmental impact and on-site amenities that cater to evolving consumer needs.
Location:
La Scala - Hotel ColosseoSpeaker
Wim Hubrechtsen CEO, SnowWorld
Presentation for Marketing Excellence Awards
Location:
La Scala - Hotel ColosseoGames & Merchandise Awards
Location:
La Scala - Hotel ColosseoBreak
Keynote: From Data to Action: Leading the Workforce of Tomorrow
The workforce is evolving, with younger generations bringing new expectations, values, and work styles that challenge traditional leadership approaches. How can business leaders effectively engage, motivate, and retain today’s talent? In this keynote, Eric Jafari, a leader with a background in hospitality and large-scale development projects explores what research and data reveal about the new workforce and how to translate these insights into practical leadership strategies. From shifting career priorities to new workplace dynamics, discover how businesses can adapt and implement solutions that resonate with today’s employees. Whether you're leading a team, managing change, or rethinking your approach to talent, this session offers actionable insights on navigating and thriving in this new era of work.
Location:
La Scala - Hotel ColosseoSpeaker
Eric Jafari Managing Director, AENDRE
Presentations for Sustainability Excellence
Location:
La Scala - Hotel ColosseoMeet and Greet with the Award Winners
Networking Lunch: Antica Roma
Location:
Hotel ColosseoBehind the Curtain of Entertainment
Entertainment in attractions isn’t just about putting on a show—it’s about creating moments that resonate long after the curtain falls. But what does it take to bring these experiences to life? This panel pulls back the curtain on the world of show production in the attractions industry. From designing breathtaking performances to managing the complexities of live entertainment, our speakers share the triumphs and challenges of making magic happen on stage and beyond. Expect candid conversations, behind-the-scenes insights, and a look at how technology, storytelling, and guest expectations are shaping the future of attraction-based entertainment.
Speakers
Amanda J Thompson OBE CEO, Pleasure Beach Resort
Katja Mack Founder and CEO, Europa-Park Talent Academy
Stephanie Morehead Project Manager, Integrated Strategy and Communications, Disney Live Entertainment
The Science of Guest Behavior – Influence & Retail Magic
Why do guests make the choices they do? From the way stores are designed to the subtle cues that influence spending, the psychology of guest behavior plays a crucial role in shaping experiences in attractions, retail, and hospitality. This keynote explores the science behind decision-making, revealing the powerful techniques businesses use to capture attention, drive engagement, and increase sales— often without guests even realizing it. Discover how small tweaks in design, pricing, and sensory cues can significantly impact customer behavior and learn practical strategies to apply these insights to your own operations. Whether you want to enhance guest experiences, boost revenue, or simply understand the psychology behind great retail and entertainment spaces, this session will change the way you see the guest journey.
Speakers
Mathieu Renier Co-founder and CEO, Sparkx Belgium
Russ Gaines Commercial Director, Thorpe Park – Merlin Entertainments
Introduction to EDUTours
EDUTour Selection and Participation
Choose from one of the following specialized EDUTours:
- Marketing EDUTour
- Games & Merchandise EDUTour
- Workshop Sustainability
Each EDUTour consists of 60 minutes of content followed with +/- 30-minute transfer period.
Free Time at Europa-Park
Feel free to use this time to explore the park or prepare for the reception followed by the Gala, which will begin at 6:30 PM.
Reception: The Garden of the Castle/Schlossgarten
Individual Achievement Awards Gala
A grand finale with a spectacular dinner show featuring world-class acts and the IAAPA Awards presentations for Top FEC, Top LBE, and Individual Achievement, plus the Liseberg Applause Award.
Location:
Europa-Park TeatroHonors Wrap-Up Party
Location:
Confertainment Center - DAS Studio- Be at the Heart of Innovation
IAAPA Honors offers a front-row seat to the live announcements of the IAAPA Brass Ring Awards, celebrating excellence in Marketing, Entertainment, Sustainability, Food & Beverage, and more. This is where industry-defining moments happen—solutions that address gaps and challenges no one else is tackling. Don’t miss the chance to be part of shaping the future.
- Gain Actionable Insights from Award-Winning Projects
Gain exclusive access to the world’s most innovative, award-winning projects. Walk away with actionable strategies and fresh ideas that you can apply immediately to your business.
- Stay Ahead of the Competition
The breakthroughs presented at IAAPA Honors are not just trends—they’re solutions to unmet needs in the industry. By attending, you’ll stay ahead of the competition and future-proof your business strategies.
- Exclusive Behind-the-Scenes EDUTours
Get rare access to Europa-Park’s operations and marketing campaigns, including the game-changing Voltron Nevera Comms campaign powered by Rimac.
- Immerse Yourself in the Magic of Europa-Park
Experience the thrill of Europa-Park’s world-class attractions, hotels, and Rulantica water park.
- Forge Meaningful Connections with Industry Leaders
Connect with top influencers and innovators in the attractions industry. IAAPA Honors is designed to inspire collaboration, ignite new ideas, and foster relationships that will drive your business forward.
Please note that accommodations are not included in the registration fee.
Europa-Park has reserved a selection of rooms at the Colosseo and Bell Rock hotels exclusively for IAAPA Honors attendees. Hotel Colosseo will serve as one of the primary event locations, but both hotels are just a short 5-minute walk apart, making them equally convenient for attending IAAPA Honors.
To take advantage of the IAAPA discounted rate, please book your room by April 15.
To book your hotel accommodations, visit here.
Please Note: This Post-Tour is a separate two-day event, taking place after IAAPA Honors, from May 1–3, and is NOT included in the IAAPA Honors registration. To join the Alps Adventure Post-Tour, please purchase your IAAPA Honors ticket and add the Post-Tour during the final step of registration. An IAAPA Honors event purchase is required.
From The Snowy Top of Europe To The Spring Shores Of Lago Maggiore
Join us from May 1–3, for an unforgettable train ride to the highest station in Europe, more than 11,000 feet above sea level, offering a spectacular view of the UNESCO World Heritage Site Aletsch Glacier. Then, embark on a scenic journey across Switzerland to the beautiful Lago Maggiore, including a special visit to IAAPA’s Chairman Massimiliano Freddi at his Wonderwood facility.
Post-Tour Includes
- 2-night accommodation for a comfortable stay.
- Bus transportation between Europa-Park, Switzerland, and Italy, ensuring a smooth journey.
- Departure from Europa-Park with the final destination in Milan, Italy—ideal for planning your return flight.
Not Included: Transportation to Airport
Member Price: $1,600.00
Nonmember Price: $2,650.00
How do I travel to Europa-Park?
Europa-Park is located in the border triangle region of Germany, France. There are several airports nearby with various shuttle services directly from the airport to Europa-Park:
- Germany: Karlsruhe/Baden-Baden (64km) Stuttgart (175km), Black Forest Airport Lahr (20km), Frankfurt (240km), Lake Constance-Airport Friedrichshafen (189km)
- Switzerland: EuroAirport Basel (90km), Zürich (186km)
- France: Aéroport International Strasbourg (64km)
For detailed information on how to reach the park by private or public transportation, please refer to the official guidelines on the Europa-Park website.
Do I need a visa to enter Germany?
Third-country nationals are required to have a visa to enter the Federal Republic of Germany. Exemptions apply to EU nationals and nationals of countries with which the European Union has abolished the visa requirement for short stays of up to 90 days within a 180-day period. Read more information.
Please note that if your visa application is not approved, we will not be able to refund any registration or tour fees. We strongly recommend securing your visa prior to registration.
What are cancellation terms and conditions?
If attendees choose to cancel their participation, the following fees will apply:
- 25% fee to cover the non-refundable registration until Friday, February 14, 2025
- 50% fee to cover the non-refundable registration until Friday, March 14, 2025
- 75% fee to cover the non-refundable registration until Friday, April 4, 2025
- No refund (and no exception considered) for cancellations made after Friday, April 18, 2025
Are children, spouses, and/or partners allowed at the event?
IAAPA Honors is a business event, and attendees must be 18 or older to participate. However, spouses and partners are welcome to attend with an event ticket.
Who can be contacted for more information?
- Registration: [email protected]
- Sponsorship: [email protected]
- Event Logistics: [email protected]
- Education Conference: [email protected]
- Other Questions or Concerns: [email protected]
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