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Event Details
Your World Cup experience starts here—tickets secured, details handled by IAAPA!
Step inside the future of sports, entertainment and immersive experiences in Los Angeles during the FIFA World Cup 2026, through a rare, exclusive opportunity only IAAPA can provide. This executive experience takes you behind‑the‑scenes of some of the most access iconic and innovative venues shaping the global sports landscape.
Begin with a private facility operations tour of the Intuit Dome, home of the LA Clippers, followed by an exclusive behind-the-scenes experience and reception at COSM Sports Coliseum, where cutting-edge technology and brand partnerships are refining fan engagement.
Gain insider perspective where storytelling and innovation come together to shape world-class experiences. The journey continues with guided access at the FIFA Fan Festival site, offering a first look at the scale and impact of the FIFA World Cup. This experience culminates with premium hospitality at a FIFA World Cup match, where you'll enjoy elevated service, premium amenities, and unparalleled access that extends far beyond the game.
This is more than an event, it's a rare opportunity to connect, learn and experience the future of the industry alongside fellow senior leaders. World Cup tickets secured—register now.
*Flexible packages are available, including options with and without hotel accommodations, allowing you to customize your experience. Airfare not included.
Pricing Details
| PRICING | Member | Nonmember |
|---|---|---|
| 5999.00 | ||
Non-member Registration Fee with 1 year of IAAPA Membership. Includes 3 nights of hotel accommodations at Marina Del Rey Marriott. | 6999.00 | |
| 4499.00 | ||
Nonmember Registration Fee with 1 year of IAAPA Membership without housing Excludes hotel accommodations. | 5499.00 |
AGENDA
Friday | June 26
Welcome
Meet at the hotel lobby to depart for lunch.
Location:
Welcome Lunch
Location:
Intuit Dome Experience
• Exclusive tour of LA Clippers' state-of-the-art arena
• Presentation and discussion on stadium innovation, guest experience design, sustainable design, and fan-first technology
• Panel Discussion: "Revolutionizing Fan Engagement: From Seats to Screens"
• Interactive Q&A with Intuit Dome/LA Clippers leadership
Location:
COSM Experience Tour
• Guided tour of immersive sports and entertainment venue
• Behind-the-scenes look at technology infrastructure and content partnerships
• Presentation: "Redefining the Live Sports Viewing Experience"
Location:
COSM Welcome Reception
Networking reception with welcome remarks and program overview.
Special Guests:
- Scott Horton, Executive Vice President, Sports Production, RWS Global
- Representative from LA Mayor's office
- Representative from LA28
Location:
Saturday | June 27
Team Liquid Experience & Tour
- Behind-the-scenes Team Liquid facility tour
- Interactive discussion on esports' rise and recognition by the International Olympic Committee
- Explore Los Angeles' role as a global esports' destination
- Experience tournament operations and fan engagement firsthand
Location:
Dodgers Stadium Experience & Tour
- Behind-the-scenes tour of Dodgers Stadium
- Learn how MLBs largest and third-oldest stadium operates at championship level
- Discover the logistics, operations and guest experience strategies behind hosting world-class sports events
Location:
Networking Lunch
Location:
FIFA Global Sports Festival
- Tour of FIFA World Cup 2026 planned activation zones
- Presentation: "Creating Global Sports Festivals: FIFA Fan Experience Strategy"
- Panel discussion on mega-event planning and activation
Location:
Evening Networking Dinner
Networking dinner with a guest speakers:
- Justin Yoshimaru, Executive Director, LA Mayor's Office of Business and Economic Development
- David Solomon, LA28 Olympics and Paralympics
- Nicole Krakora, FIFA World Cup, Los Angeles
Location:
Sunday | June 28
Pre-Match Executive Briefing & Breakfast
• Setting context around venue operations, security protocols, crowd management, and game day logistics from a senior leadership and governance perspective
• Facilitating executive dialogue on the end to end fan journey, including experience design, guest flow, and revenue optimization
• Interpreting fan engagement strategies used in global mega events and assessing scalability and differentiation
• Contextualizing safety, crisis management, and contingency planning observed during match operations
• Leading executive level discussions on sponsor activations and brand integrations, framing insights around partnership strategy and monetization
• Facilitating peer to peer discussions that encourage executive exchange and real world application
Location:
Depart for SoFi Stadium
Depart of SoFi Stadium and FIFA World Cup games.
Location:
FIFA World Cup Pregame Experience
Early access into SoFi Stadium for pregame experience.
Location:
FIFA World Cup 2026 Game
• Group seating with VIP hospitality access
• Observation of match day operations and fan experience
Location:
Free Time
Closing Celebration Dinner
Location:
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