The Future of Attractions Marketing: AI Trends and Social Media Strategies

In an increasingly digital landscape, social media plays a pivotal role in attracting guests. This session will explore strategies for engaging global audiences through platforms like Douyin (China’s TikTok), while highlighting how AI is reshaping marketing trends. Attendees will gain insights into leveraging AI-driven tools to optimize campaigns, enhance guest engagement, and analyze performance metrics.

Key Takeaways:
• Insights on user demographics and engagement trends.
• Actionable strategies for promoting attractions of varying scale.
• Analyze comparative metrics (e.g., engagement, conversion rates) before and after AI adoption.
• Effective use of AI tools to improve marketing performance.

*The session will be conducted in Mandarin, with simultaneous interpretation in Mandarin and English available on-site.