Una de Boer (Moderator)

Una joined the WhiteWater family in 2015, already an international business to business marketing expert having enjoyed a broad 20-year career ranging across several market sectors from professional services to energy management SaaS.  Una started her career running B2B advertising campaigns and then consulted on direct marketing best practice for large financial services providers in the UK.

Since 2005 Una’s roles have involved building marketing teams to help organizations put customer understanding at their center and build meaningful brands which connect with employees and customers alike. As a literature graduate and MBA Una believes that Marketing merges storytelling, psychology, data analysis and common commercial sense to simplify ‘why?’ for customers.

A member of WhiteWater’s executive leadership team, Una leads the marketing for WhiteWater and all its brands; making sure each international market and business area has a voice which leads the industry. She also heads WhiteWater’s Sustainability initiatives.