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The Brass Ring Excellence Awards are the most prestigious professional honors awarded to member facilities, marking excellence throughout the international attractions industry.

Whether you're here for the thrill-seekers, the adventurers, or the nature lovers, IAAPA can help you grow your business. From alpine slides to ziplines, and every attraction in between, IAAPA is here to help you reach new heights.

This annual report series delivers a comprehensive review of the attractions industry, combining historical data with five-year projections to help professionals forecast trends and plan for growth. Drawing on survey participation from operators, it provides detailed insights into admissions, staffing, guest behavior, revenue, and expense management. The reports explore key economic indicators, attendance patterns, spending habits, and park developments—offering both executive summaries and sector-specific breakdowns. It’s an essential tool for measuring success, optimizing operations, and making informed, data-driven decisions.

Providing timely, data-driven insights into industry sentiment, based on survey results collected each January, April, July, and October. These reports track anticipated economic conditions, business performance forecasts, workforce availability, and operational confidence, while also highlighting emerging challenges and opportunities. Designed to help members stay ahead of trends, the reports offer actionable intelligence for navigating change and planning strategically over the coming six months.

Combining detailed historical data with five-year projections, this forward-looking annual report delivers a comprehensive and authoritative examination of the global theme and amusement park industry. Designed for industry stakeholders, investors, and analysts, the report dives deep into key economic indicators, attendance patterns, per capita guest spending, industry trends and major park developments across key regions. It unpacks not only where the industry has been—but where it's going—with clarity and precision.

Analyzing the attractions industry's impact on regional and national economies, highlighting revenue, tax contributions, job creation, and employee compensation. Spanning a wide array of attractions—including amusement parks, museums, zoos, and entertainment centers—it provides in-depth regional and market insights, detailing facility numbers, visitor statistics, and overall economic performance. Conducted every two years, the focus alternates: North America, Europe, and Asia Pacific in even years, and Latin America/Caribbean and Middle East/Africa in odd years. Backed by robust data, this resource is essential for policymakers, investors, developers, and industry leaders.

Unlocking Industry Insights, Driving Business Growth