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Discover how to build and foster an organizational culture that inspires, motivates, and creates memorable experiences for both your team and your guests. Led by Juan José, Partner at Andersen Consulting and expert in cultural and organizational transformation, this session will share practical strategies and real-world examples that show how innovation, technology, and artificial intelligence can strengthen internal culture and boost talent engagement within the entertainment industry.
Explore how to understand consumer behavior and design memorable experiences for visitors. This panel brings together experts who will share trends, insights, and key strategies to enhance audience interaction and satisfaction in the entertainment industry.
A creative and quick inspiration space to explore new ideas and concepts applicable to FECs:• Emotional training for staff• Digital and analog gamification• Low-cost activities and micro-events• Edutainment as a value propositionThe format will include examples, short dynamics, and time to brainstorm how to apply these trends in real contexts.
Session
Sharing Experiences Roundtables
Second round of the interactive roundtable dynamic. Each proposed topic represents a different working table, facilitated by an expert or moderator. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.Topics:Human talent development and well-beingBusiness models and sustainable growthOperational excellence and resource managementComprehensive safety and visitor trust
Session
Coffee Break
In a landscape where political shifts, social dynamics, and changing consumer behaviors directly impact the entertainment industry, strategic KPI management becomes the compass for success. Romina Peralta, Operations Manager at Neverland in Argentina, will share how her management model anticipates scenarios, identifies predictive actions, and focuses on key indicators to keep operations efficient and evolving. A practical and inspiring session for leaders looking to turn data into decisions that shape the future of their entertainment centers.
Session
Sharing Experiences Roundtables
An interactive roundtable format. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.Topics:Human talent development and well-beingBusiness models and sustainable growthOperational excellence and resource managementComprehensive safety and visitor trust
Session
Lunch
Guided activity based on a practical case specially designed for this Summit, simulating a real situation experienced by an Entertainment Center. Throughout the session, you will work in teams to analyze the case, identify key issues, and propose strategic solutions using the tools and approaches previously discussed during the day. This dynamic encourages critical thinking, immediate application of learning, and the exchange of perspectives among peers.
Session
Private Curated CES Floor Tour
Guided by Senior Industry Analyst, Gil Levitan, this tour explores the foundational technologies shaping the next evolution of attraction infrastructure—systems designed to make operations safer, cleaner, more resilient, and more cost-effective. These innovations will influence how the world’s top attractions build, power, and protect their destinations for decades to come.





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