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Discover how operational strategies have changed since Cadbury World originally opened. Todays guests bring their unique needs, so we will uncover lessons from transforming the attraction experience from a self guided, to a linear tour. See the impacts this has on NPS, operational efficiency and planning for accessibility accommodations, ensuring Cadbury World remains as one of the UKs top brand activations.  

In this session we will learn how the West Midlands Safari Park evolved from a family-run safari park into a conservation-driven resort destination. Discover how the business began to shift towards a long-term vision through an intensive investment strategy, to deepen their conservation impact, enhance guest experience and expand accommodation offerings. 

Join us for the additional EDUTour where we discover all aspects of the West Midlands Safari Park. See what it takes to run front and back of house operations for the resort lodges. and how a Safari in the heart of the English Countryside compare to the ‘real thing’. We will explore the refresh of enclosures, design and build for future conservation with an insight into areas under development. Finally we will learn the pros and cons of operating rides that were previously located elsewhere, and how this aligns with the sustainability strategy. 

Timings subject to confirmation