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Welcome words from the Teams at IAAPA and Drayton Manor

Guided activity based on a practical case specially designed for this Summit, simulating a real situation experienced by an Entertainment Center. Throughout the session, you will work in teams to analyze the case, identify key issues, and propose strategic solutions using the tools and approaches previously discussed during the day. This dynamic encourages critical thinking, immediate application of learning, and the exchange of perspectives among peers.

An interactive roundtable format. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.Topics:Human talent development and well-beingBusiness models and sustainable growthOperational excellence and resource managementComprehensive safety and visitor trust

Take a look behind the scenes of some of the parks most iconic attractions 

Walk from the Drayton Manor Hotel to the Park entrance, including a stop for a group photo 

In a landscape where political shifts, social dynamics, and changing consumer behaviors directly impact the entertainment industry, strategic KPI management becomes the compass for success. Romina Peralta, Operations Manager at Neverland in Argentina, will share how her management model anticipates scenarios, identifies predictive actions, and focuses on key indicators to keep operations efficient and evolving. A practical and inspiring session for leaders looking to turn data into decisions that shape the future of their entertainment centers.

Learn how Drayton Manor has transformed over the years, to reposition its self as family thrills. Learn about their tactics of rebranding as they celebrate their 75th year. 

Learn how Drayton Manor keep guests coming back, outside of the summer season. Uncover the strategies of seasonal events, including late night rides and fireworks.