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Drayton Manor Hotel

Welcome words from the Teams at IAAPA and Drayton Manor

Take a look behind the scenes of some of the parks most iconic attractions 

Walk from the Drayton Manor Hotel to the Park entrance, including a stop for a group photo 

Learn how Drayton Manor has transformed over the years, to reposition its self as family thrills. Learn about their tactics of rebranding as they celebrate their 75th year. 

Learn how Drayton Manor keep guests coming back, outside of the summer season. Uncover the strategies of seasonal events, including late night rides and fireworks. 

Discover how operational strategies have changed since Cadbury World originally opened. Todays guests bring their unique needs, so we will uncover lessons from transforming the attraction experience from a self guided, to a linear tour. See the impacts this has on NPS, operational efficiency and planning for accessibility accommodations, ensuring Cadbury World remains as one of the UKs top brand activations.