Sam Rhodes

Sam Rhodes is a highly respected leader in the global leisure and amusement industry, with over 30 years of experience across theme parks, water parks, casinos, and entertainment venues worldwide. His career spans collaborations with some of the most recognized names in the business, including Disney, Paramount Parks, Six Flags, and Hong Kong Ocean Park.

For over 16 years, Sam served as Vice President of Design and Innovation at Six Flags Entertainment, where he led the creative and strategic direction behind some of North America's most celebrated attractions. In this role, he was instrumental in shaping guest experience design, immersive storytelling, and attraction innovation at scale.

Sam currently serves as President of DOF Robotics North America, pioneering the next generation of robotics-driven and edutainment experiences for the global attractions market. With deep roots in the IAAPA community and a career defined by industry leadership, Sam Rhodes brings both the expertise and the standing to represent DOF Robotics at the highest level.