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Session

Global IP Trends: Crafting Universally Appealing Experiences

Date
-

Session Details

How storytelling and technology are reshaping guest engagement? Explore how global IP trends are transforming guest experiences in the attractions industry. This session highlights the role of storytelling, operations, and technology in creating universally appealing experiences. Learn how these trends are driving success in dynamic markets like the Middle East and APAC, and how they can be adapted for Asia's growing attractions sector.

Key Takeaways:

  • Trends in leveraging storytelling and technology for guest engagement.
  • Insight into the attendance and financial ramifications of using IP.
  • Strategies for adapting global IP trends to local markets.
  • Insights into creating experiences that resonate with diverse audiences.

*The session will be conducted in English and Chinese, with simultaneous interpretation in Mandarin and English available on-site.

Location
E2-M17
Type
EDUSession

Speakers