Connections

IAAPA Summit: Latin America, Caribbean 2025

In-Person
Mar 24 2025 - Mar 26 2025 | All Day
Ticket Required
Latin America Summit

Event Details

The event will start at 8 a.m. on March 24, and will end at 8 p.m. on March 26. 

If you also register for the Post Tour, the estimated time for being back to Presidente InterContinental Mexico City hotel on March 28 is 9 p.m. 

For more details regarding sponsorship opportunities, please contact Ana Karen Peña.

 

See you in Mexico City in 2025!

Mexico City is ready to welcome the leaders of the region's parks and attractions industry. Get ready for three days of cutting-edge knowledge, professional and trade connections, EDUTours, innovation and much more. Plus, you can extend the experience with two days of interesting and exciting Post Tour to entertainment facilities in Morelos and Puebla.

Ticket Required
Region: Latin America, Caribbean
Event Time: All Day
Venue: In-Person
Location: Mexico City, Mexico
Session Type: Connections
Continuing Education Units: 10

Pricing Details

PRICINGMemberNonmemberNew Member
IAAPA Facility/Individual Member
490.00 N/A N/A
IAAPA Member Manufacturer/Supplier/Consultant
690.00 N/A N/A
Non-Member
N/A 990.00 N/A

AGENDA

24-Hour Time

Monday | March 24

-

Registration and Trade Connections

-

Opening Ceremony

-

Interactive Activity

-

Experience Design and Intelligence

This session will focus on four pillars of experience design: paradigm, process, strategies and competencies, and management. We will also focus on how leveraging these components promotes organizational and individual experience intelligence (XQ).

Speaker

Mat Duerden Professor and Chair, Department of Experience Design and Management, Marriott School of Business, Brigham Young University

-

Coffee break and Trade Connections

-

Teamwork and Quality of Service as a Differentiator in the Industry

Challenges, outcomes and implications resulting from obtaining the Forbes recognition for Parks, told by Grupo Xcaret itself, the only park in the world that has obtained this recognition.

Speaker

Elizabeth Lugo Managing Director, Parks, Tours and Shipping, Grupo Xcaret

-

Edutalk: Young Professionals, New Togetherness

Explore how guest and employee expectations are transforming the attractions industry, highlighting the key role of young professionals. In a world that increasingly values authenticity, sustainability, and collaboration, Freddi will discuss how new generations drive change with creativity and a community-focused vision, fostering a “New Togetherness” that redefines innovation and intergenerational connection.

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

-

Solutions Talk: Global Fun Partners, Diamond sponsor

-

Lunch and Trade Connections

-

The Power of Positive Leadership

Explore how positive leadership strategies impact your organization’s bottom line. Leading with trust, empathy and inclusion, authentically valuing your employees. Explore the theory, learn the data, and experience the impact in real time.

Speaker

Heather Barnes Founder & CEO, Improv @ Work LLC, Professor at Northwestern University Kellogg School of Management

-

Presentation Hasbro City

Introduction to Hasbro City in preparation for their visit that evening.

Speaker

Emiliano Limón Vice President, Marketing Partner and Board Member REIL

-

Operational Challenges Every Leader Should Know How to Address: Tips to improve your results

Hear from a Universal Destinations & Experiences leader how to focus on key leadership approaches that drive team member engagement and ownership within your park teams.

Speaker

Doug Akers, ICAE Vice President, Park Operations, Universal Beijing Resort

-

Reception at Hasbro City

Enjoy a visit to Hasbro City, a themed FEC and the first multi-brand Hasbro attraction of its kind in Latin America. The park offers a variety of interactive and immersive experiences, games, attractions and merchandise based on popular Hasbro brands such as Transformers, Monopoly, My Little Pony, Power Rangers and Nerf. Attendees will enjoy a behind-the-scenes tour and exclusive use of its attractions.

-

Transportation to Hotel Presidente Intercontinental

Please Note: Agenda is subject to change

Know Before You Go

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

    • Save the date event

      Being part of IAAPA has inspired innovation and excellence. The membership provides tools and strategies that deliver real results for our team.

      Elevating Standards Across the Board
    • giraffe and animal keeper

      Joining IAAPA has opened doors to invaluable connections and industry insights. We've seen measurable improvements in both operations and guest satisfaction.

      A Game-Changer for Our Growth!
    • benefits man woman watters

      IAAPA’s resources and networking opportunities have helped us stay ahead in a competitive market. It's been a vital part of our success story.

      The Support We Needed to Succeed
    24-Hour Time
    23 Upcoming Events

    Become a member

    Join IAAPA today and unlock exclusive access to industry insights, networking, events, and resources tailored to your professional needs.

    Join nowMember benefits

    Tell us what you think

    Your feedback is anonymous and we will only use it to improve this website and IAAPA member services

    Was this page helpful?

    Thanks for letting us know. Send your feedback so we can look into it!

    Survey

    Please do not include personal information (home address, tax ID, social security number, etc.)

    If this is an emergency, please call 911

    Please do not include personal information (home address, tax ID, social security number, etc.)

    If this is an emergency, please call 911

    Connect with the Real Stories Behind the Fun

    Follow our social media for authentic stories, special moments, and behind-the-scenes looks from the attractions world.

    awards
    giant
    dogs
    celebration
    winner
    iaapa
    girl