IAAPA Announces Strategic Partnership with SB Value to Deliver Significant Food and Kitchen Savings to Members

ORLANDO, FLORIDA (Jan. 28, 2025) — IAAPA, the global association for the attractions industry, is thrilled to introduce a transformative member benefit through its partnership with food buying program SB Value, the largest client of US Foods. This collaboration brings US-based IAAPA members access to unmatched savings on food and kitchen supplies by leveraging SB Value’s purchasing power across more than 28,000 of their locations. 

As part of IAAPA’s ongoing commitment to deliver exceptional value, this program offers members average savings of, on average, 17% on food purchases, with some discounts reaching as high as 25%. “At SB Value, we focus on helping businesses optimize their food costs without adding complexity. This partnership with IAAPA enables members to maximize their savings while keeping their focus on creating exceptional guest experiences,” says Trip Wheeler, President of SB Value. 

SB Value negotiates directly with manufacturers and distributors to ensure IAAPA members in the U.S., regardless of their business size, receive the advantages of a $10 billion buying network. Members can benefit from reduced expenses, increasing profitability and creating a financial advantage that allows them to invest those funds into other areas of operation. 

Why Choose SB Value? 

As US Foods’ largest client, SB Value uses its vast network and negotiating power to secure the best prices for IAAPA members. Key benefits of the program include: 

• Increased Savings: Significant food and kitchen supplies savings up to 25%
• Effortless Profit: Earn more without doing more. Place orders through US Foods, receive deliveries, and enjoy instant savings.
• No Obligations: No long-term contracts, additional membership fees or hidden costs.
   

IAAPA members already benefiting from the program have shared their success stories. Nick Martorelli, Director of Food & Beverage at Andretti Indoor Karting and Games adds, “The SB Value program has been a game-changer for us. We’ve significantly reduced food costs, allowing us to allocate that capital into other business endeavors. It’s seamless and delivers real results.” 

Jakob Wahl, IAAPA’s President and CEO, highlights the broader impact of the initiative: “This program is a direct reflection of IAAPA’s mission to support our members. By reducing essential costs, we’re providing our US members an opportunity to focus on new innovations that can drive their facilities towards continued success.” 

IAAPA’s partner program is designed to solidify new business relationships, allowing the association to collaborate with companies that offer products and services that directly affect and enhance the global attractions industry. Anyone interested in learning more about becoming an IAAPA partner should contact [email protected]. 
 

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About SB Value 

SB Value is a leader in food-buying programs, committed to helping businesses maximize profitability by reducing food costs. As the largest client of US Foods, SB Value combines immense purchasing power with unmatched convenience to deliver significant savings for its members. 

About IAAPA 

IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. 

Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers. 

For more information about this partnership and how to start saving with SB Value, visit https://www.wegrowvalue.com/  

Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPA #IAAPA

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