Ylva Linder joins IAAPA as Sustainability Director

ORLANDO, FLORIDA (Sept. 16, 2024) — IAAPA, the global association for the attractions industry, is delighted to announce the appointment of Ylva Linder as its new Global Director of Sustainability. Beginning in December, Linder will bring 25 years of extensive experience in strategic and operational sustainability work, offering an abundance of knowledge and fresh perspective to our association. Linder holds an Executive MBA and a degree in Chemical Engineering, complemented by additional qualifications in environmental management and leadership. 

In addition to her extensive education career, Linder was appointed as Head of Sustainability at Liseberg in 2017. In this position, she drove, developed, coordinated, and monitored Liseberg’s sustainability efforts across the board. Her proficiency in sustainability initiatives and compliance ensured that not only did Liseberg meet legal sustainability requirements but go above them.

While at Liseberg, Linder helped develop sustainable strategies, implemented management systems, and conducted stakeholder and materiality analyses. She also managed social collaborations and addressed accessibility issues. Furthermore, Linder chaired Liseberg's Sustainability Steering Committee and led a program for sustainability ambassadors. She also helped establish Liseberg as an industry leader in sustainable experiences, as well as certifying Liseberg by the ISO 20121 standard.

However, Linder’s commitment to sustainability extends beyond her previous roles. She has been involved in IAAPA’s Sustainability committee and task force as well as volunteering with various organizations on sustainability initiatives.

In her new role at IAAPA, Linder will champion a holistic approach to Environmental, Social, and Governance (ESG), driving IAAPA's sustainability agenda. Her leadership will position IAAPA as a frontrunner in responsible business practices, enabling IAAPA members to leverage her extensive expertise for their own ESG initiatives. 

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