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What if the secrets of the retail world could do more than just sell products—what if they could create the ultimate experience?With 15 years of experience at Decathlon in product selection, merchandising, and customer behavior, Sparkx has developed a unique approach that blends entertainment with personalization.This keynote takes you behind the scenes of Sparkx’s creation and explores how proven retail strategies—like strategic product placement and customer-centric optimization—have been reimagined for the world of sportainment.The metail century has just begun.

What if the secrets of the retail world could do more than just sell products—what if they could create the ultimate experience?With 15 years of experience at Decathlon in product selection, merchandising, and customer behavior, Sparkx has developed a unique approach that blends entertainment with personalization.This keynote takes you behind the scenes of Sparkx’s creation and explores how proven retail strategies—like strategic product placement and customer-centric optimization—have been reimagined for the world of sportainment.The metail century has just begun.

How do you apply the tried-and-tested methods of retail in theme parks while keeping the experience fresh and compelling? From the way stores are designed to the subtle cues that influence spending, the psychology of guest behavior plays a crucial role in shaping experiences across attractions, retail, and hospitality.This keynote takes a deep dive into last year’s launch of Hyperia at the UK’s Thorpe Park, exploring the science behind decision-making and revealing powerful techniques used to capture attention, drive engagement, and increase sales—often without guests even realizing it.Discover how small tweaks in design, pricing, and sensory cues can significantly impact customer behavior, and learn practical strategies to apply these insights to your own operations. Whether you’re looking to enhance guest experiences, boost revenue, or simply understand the psychology behind great retail and entertainment spaces, this session will change the way you think about your commercial strategy—whether it’s for your next big launch or your day-to-day operations.

How do you apply the tried-and-tested methods of retail in theme parks while keeping the experience fresh and compelling? From the way stores are designed to the subtle cues that influence spending, the psychology of guest behavior plays a crucial role in shaping experiences across attractions, retail, and hospitality.This keynote takes a deep dive into last year’s launch of Hyperia at the UK’s Thorpe Park, exploring the science behind decision-making and revealing powerful techniques used to capture attention, drive engagement, and increase sales—often without guests even realizing it.Discover how small tweaks in design, pricing, and sensory cues can significantly impact customer behavior, and learn practical strategies to apply these insights to your own operations. Whether you’re looking to enhance guest experiences, boost revenue, or simply understand the psychology behind great retail and entertainment spaces, this session will change the way you think about your commercial strategy—whether it’s for your next big launch or your day-to-day operations.

Feel free to use this time to explore the park or prepare for the reception followed by the Gala, which will begin at 6:30 PM.

Feel free to use this time to explore the park or prepare for the reception followed by the Gala, which will begin at 6:30 PM.