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Board the Eiger Express tricable car for a fast, scenic journey to Eiger Glacier Station, where the adventure continues with breathtaking views and direct access to Jungfraujoch – Top of Europe.

Africa is the youngest continent in the world — and that’s not just a demographic fact, it’s a market reality. With over 60% of the population under the age of 25, the youth are not just future consumers; they are the current drivers of innovation, trends, and spending across sectors.From mobile-first habits to social media influence, from brand consciousness to purpose-driven purchasing, the African youth market demands new ways of thinking about customer engagement. We'll unpack the values, aspirations, and spending patterns of this diverse group and discuss how businesses can authentically connect with and create value for this fast-growing segment.Whether you’re a local startup or a global brand, understanding the youth is no longer optional — it’s essential. Because in Africa, the youth isn’t just part of the market — they are the market.

SnowWorld on the Rise: A Keynote by Wim Hubrechtsen, CEO of Europe’s Largest Indoor Ski Resort Chain Join Wim Hubbrechtsen, CEO of SnowWorld, as he shares the visionary story behind the company’s rapid expansion and its mission to make year-round winter sports accessible to everyone. Learn how SnowWorld has successfully grown into multiple locations, from Zoetermeer and Landgraaf to its newest acquisitions in Germany, while maintaining a strong commitment to sustainability. Discover how SnowWorld’s forward-looking strategy is reshaping traditional leisure experiences through advanced cooling systems that minimize environmental impact and on-site amenities that cater to evolving consumer needs.

Join Wim Hubrechtsen, CEO of SnowWorld, as he shares the visionary story behind the company’s rapid expansion and its mission to make year-round winter sports accessible to everyone. Learn how SnowWorld has successfully grown into multiple locations, from Zoetermeer and Landgraaf to its newest acquisitions in Germany, while maintaining a strong commitment to sustainability. Discover how SnowWorld’s forward-looking strategy is reshaping traditional leisure experiences through advanced cooling systems that minimize environmental impact and on-site amenities that cater to evolving consumer needs.