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Enjoy a drink in the Carousel Bar at Drayton Manor Hotel

Join us for an engaging discussion led by the Applause Award winner - Universal Studios Japan. Discover how to cultivate a workplace culture that attracts and retains top talent in the attractions industry. Learn from industry leaders about the essential elements of becoming an employer of choice and how a dedicated staff can elevate the guest experience.

Explore transformative seasonal activation strategies in this insightful session that illustrates how resorts and attractions can elevate their allure and forge lasting connections with visitors. Discover how seasonal themes can significantly enhance visitor engagement and satisfaction. This session will showcase innovative approaches to revitalizing offerings, creating unforgettable experiences throughout the year. Join us to learn how to keep your attractions fresh and captivating for returning guests!

Delve into the innovative strategies that enhance the appeal of leisure destinations for families, including their beloved pets.Discover how to create inclusive environments that cater to diverse family needs, ensuring memorable experiences for everyone. We will highlight successful case studies and best practices that demonstrate how to engage families, improve guest satisfaction, and foster lasting connections.Learn how to position your destination as a top choice for family getaways, making it a place where every family member feels welcomed and valued!

Join us for an engaging Roundtable Session, where attendees will have the opportunity to participate in dynamic discussions alongside industry veterans. This collaborative environment will focus on key topics that are shaping the future of our industry, including Safety, Sustainability, Events & Seasonal Activation, Employee Engagement, and Technology and Innovations.This session promises to foster insightful dialogue, share experiences, and generate actionable ideas that can drive progress and innovation. Don’t miss this opportunity to connect with peers and thought leaders in the field!

Join experts from the Department of Homeland Security's Cybersecurity and Infrastructure Security Agency (CISA) as they share real cyberattack case studies. These federal specialists walk you through actual incidents step-by-step, showing you exactly how to prepare, respond, and recover when cyber threats target your operations. Walk away with a battle-tested playbook that could save your business millions and protect your guests' data.