Search Results
2439 results
Future-proofing IAAPA and its members
The Brass Ring Excellence Awards are the most prestigious professional honors awarded to member facilities, marking excellence throughout the international attractions industry.

AI is transforming the attractions industry but how can organizations practically prepare for this shift? In this interactive workshop, Thomas Buijtenweg, an expert speaker and game designer, will provide a hands-on guide to AI success, equipping executives with the tools to navigate AI’s opportunities and challenges.Attendees will:Explore the latest AI advancements and their impact on operations, guest engagement, and attraction design.Engage in interactive demonstrations showcasing AI’s strengths and limitations, from next-gen chatbots to predictive analytics.Gain practical insights on how to strategically integrate AI into their organizations for long-term success.Walk away with a deeper understanding of AI’s potential and clear steps to ensure your organization is ready for the future
AI is transforming the attractions industry but how can organizations practically prepare for this shift? In this interactive workshop, Thomas Buijtenweg, an expert speaker and game designer, will provide a hands-on guide to AI success, equipping executives with the tools to navigate AI’s opportunities and challenges.Attendees will:Explore the latest AI advancements and their impact on operations, guest engagement, and attraction design.Engage in interactive demonstrations showcasing AI’s strengths and limitations, from next-gen chatbots to predictive analytics.Gain practical insights on how to strategically integrate AI into their organizations for long-term success.Walk away with a deeper understanding of AI’s potential and clear steps to ensure your organization is ready for the future
Join us for a fireside chat with Dr. Robert C. Hanea, CEO of Therme Group, an internationally recognized pioneer in holistic well-being. Discover how Therme Group seamlessly weaves nature, technology, and architecture to lead the shift beyond the experience economy into the transformative economy. For example, the newly announced “Therme Dubai – Islands in the Sky,” rising 100 meters in Zabeel Park, will feature suspended botanical gardens, cascading thermal pools, and cultural event spaces. Learn about the cutting-edge sustainability measures behind these immersive destinations, from advanced water-filtration systems to renewable energy initiatives. Don’t miss this rare opportunity to see how Therme Group is redefining eco-conscious leisure and setting new standards for holistic well-being.
Join us for a fireside chat with Dr. Robert C. Hanea, CEO of Therme Group, an internationally recognized pioneer in holistic well-being. Discover how Therme Group seamlessly weaves nature, technology, and architecture to lead the shift beyond the experience economy into the transformative economy. For example, the newly announced “Therme Dubai – Islands in the Sky,” rising 100 meters in Zabeel Park, will feature suspended botanical gardens, cascading thermal pools, and cultural event spaces. Learn about the cutting-edge sustainability measures behind these immersive destinations, from advanced water-filtration systems to renewable energy initiatives. Don’t miss this rare opportunity to see how Therme Group is redefining eco-conscious leisure and setting new standards for holistic well-being.
From dark rides to themed rides, the latest additions are creative experiences, offering fun in the dark.
-
IAAPA Explores is heading to SXSW London for an exclusive curated experience at one of the world’s most exciting events!

Session
Arrivals throughout the day
Session
Welcome Dinner
A welcome dinner to kick off the week, introduce the group, and set the stage for the experience ahead.