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The IAAPA Honors 2025 will kick off with an Opening Reception, featuring a vibrant kitchen party with live cooking stations and music.

Kick off the evening with a delightful apéritif, followed by exclusive access to Voltron and the GRAND PRIX Edventure.

Kick off the evening with a delightful apéritif, followed by exclusive access to Voltron and the GRAND PRIX Edventure

What if the secrets of the retail world could do more than just sell products—what if they could create the ultimate experience?With 15 years of experience at Decathlon in product selection, merchandising, and customer behavior, Sparkx has developed a unique approach that blends entertainment with personalization.This keynote takes you behind the scenes of Sparkx’s creation and explores how proven retail strategies—like strategic product placement and customer-centric optimization—have been reimagined for the world of sportainment.The metail century has just begun.

What if the secrets of the retail world could do more than just sell products—what if they could create the ultimate experience?With 15 years of experience at Decathlon in product selection, merchandising, and customer behavior, Sparkx has developed a unique approach that blends entertainment with personalization.This keynote takes you behind the scenes of Sparkx’s creation and explores how proven retail strategies—like strategic product placement and customer-centric optimization—have been reimagined for the world of sportainment.The metail century has just begun.

Choose from one of the following specialized EDUTours:Marketing EDUTourGames & Merchandise EDUTourSustainability EDUTourEach EDUTour consists of 60 minutes of content followed with +/- 30-minute transfer period.

Choose from one of the following specialized EDUTours:Marketing EDUTourGames & Merchandise EDUTourWorkshop SustainabilityEach EDUTour consists of 60 minutes of content followed with +/- 30-minute transfer period.