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Introduction to Parque Urbano Aztlán in preparation for their visit that evening.

Consumers are increasingly aware of the environmental and social impact of their decisions, and they expect brands to share their values and act responsibly. Companies and brands must be authentic, understand their audience, be constructive, evoke the right emotions and maintain consistency in their message. It is important to remember that success in sustainability requires consistency with the company's core values.

Challenges, outcomes and implications resulting from obtaining the Forbes recognition for Parks, told by Grupo Xcaret itself, the only park in the world that has obtained this recognition.

Explore how guest and employee expectations are transforming the attractions industry, highlighting the key role of young professionals. In a world that increasingly values authenticity, sustainability, and collaboration, Freddi will discuss how new generations drive change with creativity and a community-focused vision, fostering a “New Togetherness” that redefines innovation and intergenerational connection.