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The workforce is evolving, with younger generations bringing new expectations, values, and work styles that challenge traditional leadership approaches. How can business leaders effectively engage, motivate, and retain today’s talent? In this keynote, Eric Jafari, a leader with a background in hospitality and large-scale development projects explores what research and data reveal about the new workforce and how to translate these insights into practical leadership strategies. From shifting career priorities to new workplace dynamics, discover how businesses can adapt and implement solutions that resonate with today’s employees. Whether you're leading a team, managing change, or rethinking your approach to talent, this session offers actionable insights on navigating and thriving in this new era of work.