Marketing Optimization: Leveraging Data-Driven Strategies
Event Information
Date
Tuesday, November 19 | 2:30 - 3:30 pm
Location
S330CD
Session type
EDUSession
Tracks
Marketing, Public Relations, & Sales
Description
This session will explore the science behind successful marketing programs and provide guiding principles for attendees to leverage analytics and executional tactics to increase profitability from marketing investments.
Learning Objectives
- Evaluate the impact of marketing spend on performance and understand the effects of incremental investments.
- Optimize current marketing dollars to enhance overall effectiveness.
- Determine the ideal media mix to maximize return on investment.
- Optimize current marketing dollars to enhance overall effectiveness.
- Determine the ideal media mix to maximize return on investment.
Speakers
