Jessica Dreiling

Biography

Jessica Dreiling is Chief Marketing Officer at Integrated Insight, a leading analytics consulting firm in the attractions industry that has developed breakthrough optimization strategies for brands like Universal Parks & Resorts, Herschend Family Entertainment, Six Flags Entertainment Corporation, Meow Wolf, and more. In her role, she serves clients with her expertise in marketing and eCommerce strategy, revenue optimization, and data analytics, creating prescriptive strategies to drive demand and profitability. Jessica’s prior experience includes time at The Walt Disney Company and Hilton Worldwide. As a Marketing and eCommerce Consultant at Hilton, she oversaw the marketing strategy for Hilton’s key account portfolios, outlining plans to drive market share, revenue, and channel profitability for a wide variety of hotels. At Disney, she managed cross-brand campaigns with Walt Disney Parks and Resorts, ABC, Wheel of Fortune, and more. Jessica also led the digital marketing department at ICON Park, where she created an integrated marketing and sales plan founded on consumer research that increased attendance and national awareness for the complex. Her experience working with both large and small attractions gives her the unique ability to develop strategies that cater to any type of attraction. Jessica has a BS in Marketing, Economics, and Finance from Grand Canyon University and an MBA from the University of Florida.