Redefining Immersive Experiences
Museums and cultural institutions have long used immersion and interactivity to enhance visitor engagement and experiential learning. As digital storytelling evolves, “immersion” has become a competitive feature in for-profit attractions focused more on entertainment—but what does this mean for the nonprofit market? By examining how museums use immersion, we can better understand its potential across sectors and visitor expectations.
This moderated panel will explore how leading museums and design firms are redefining immersive experience design. Panelists will share strategies, processes, and solutions through real-world case studies, discussing how they incorporate immersion without compromising educational outcomes, community engagement, or accessibility.
Featured panelists include:
- The Children's Museum of Indianapolis, with its commitment to immersive placemaking for young learners
- The Franklin Institute, implementing a new entertainment-focused master plan
- GSM Project, an innovative interactive design firm
- Conner Prairie, a living history museum and farm redefining immersion
Discover how these institutions use immersion to create boundary-pushing exhibitions and drive attendance.
- Embracing immersive experiences as a tool, learn techniques to create a buzz-worthy experience, while keeping it on-mission and unique to your organization
- Learn how implementing these type of experiences doesn't need to break the bank in order to drive attendance or deliver on guest experience goals
