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Brass Ring Excellence Awards Winners 2025

The Brass Ring Excellence Awards are the most prestigious professional honors awarded to member facilities, marking excellence throughout the international attractions industry.

L'EXCELLENCE DES RESSOURCES HUMAINES

iaapa honors 20205 human resources best health wellness europa-park
Europa-Park Resort
for the Feelgood Healthcare Center

Best Health and Wellness Program

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iaapa honors 2025 human resources best innovation training europa-park
Europa-Park Resort
for the Welcome Center 75 & MACK Academy

Best Innovation In Training

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iaapa honors 20205 best reward recognition and retention program fundación parque jaime duque
Fundación Parque Jaime Duque
for FPJD Work - Family - Life Balance

Best Reward, Recognition, and Retention Program

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iaapa honors 2025 best talent acquisition program ocean park corporation
Ocean Park Corporation
for Ocean Park Halloween Fest 2024 - Go Go Let's Ghost!

Best Talent Acquisition Program

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EXCELLENCE EN MATIÈRE D'ALIMENTATION ET DE BOISSONS

iaapa honors 2025 best new building renovation or new build meow wolf houstin
Meow Wolf Houston
for Radio Tave's Cowboix Hevvven

Best F&B Building Renovation or New Build

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iaapa honors 2025 best new special event festival vancouver aquarium
Vancouver Aquarium
for Fish & Sips at the Vancouver Aquarium

Best New F&B Special Event or Festival

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iaapa honors 2025 winner best new menu item ananda farm
Ananda Farm
for The Perfect Pair: Wine and Charcuterie Topper 

Best New Menu Item Limited Operation

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iaapa honors 2025 food and bever best new menu item vancouver aquarium
Vancouver Aquarium
for The Megalodon Burger

Best New Menu Item Year-Round Operation

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JEUX ET MARCHANDISES EXCELLENCE

iaapa honors 2025 live entertainment best creative atmosphere universal bejing
Universal Beijing Resort
for Universal's Half Time Show

Most Creative Atmosphere Production 

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iaapa honors 2025 most creative halloween production universal studios hollywood
Universal Studios Hollywood
for The Purge: Dangerous Waters

Most Creative Halloween Production 

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iaapa honors 2025 live entertainment best creative spectacular-europa-park
Europa-Park Resort
for Colossal “20 Jahre Colosseo"

Most Creative Spectacular

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iaapa honors 2025 live entertainment best theatrical production bauer lab
Bauer Lab
for Buchanan: The Original Korean Musical

Most Creative Theatrical Production: Limited Operation

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iaapa honors 2025 most-creative theatrical production year round operation puy du fou asia
Puy du Fou Asia
for SAGA City of Light

Most Creative Theatrical Production: Year-Round Operation

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iaapa honors 2025 most creative winter holiday production walt disney world
Walt Disney World
for “What’s This?” Tim Burton’s The Nightmare Before Christmas Sing‑Along

Most Creative Winter Holiday Production 

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iaapa honors 2025 live entertainment showstopper carnival magic
Carnival Magic
for River Carnival Parade

The Showstopper

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JEUX ET MARCHANDISES EXCELLENCE

iaapa honors 2025 best marketing campaign fantasialandia
Fantasilandia
for Poseídos por la Diversión Total / Possessed by the Total Fun

Best Digital Marketing Campaign

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iaapa honors 2025 best talent acquisition program ocean park corporation
Ocean Park Corporation
for Horrors of the Hidden City

Best Integrated Marketing Campaign

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iaapa honors 2025 best marketing outdoor advertisement aqua nick hotel
Aqua Nick Water Park
for Best Day In Riviera Maya

Best Outdoor Advertisement

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iaapa honors 2025 bes social media marketing campaign great canadian bungee
Great Canadian Bungee
for The Branded Customer Experience Campaign

Best Social Media Marketing Campaign

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JEUX ET MARCHANDISES EXCELLENCE

iaapa honors 2025 best collective visual merchandise fantasyisland
Fantasy Island Amusement Park
for Fantasy Island's Midway

Best Collective Visual Merchandise Display: Limited Operation

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iaapa honors 2025 best visual merchandise display africam safari
Africam Safari
for Morocco Gift Shop

Best Collective Visual Merchandise Display: Year-Round Operation

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iaapa honors 20205 best custom regail souvenier moreys piers
Morey's Piers and Water Parks
for Curley's Fries Dog Toys

Best Custom Retail Souvenir: Limited Operation

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iaapa honors 2025 best souvenir merchanidse africam safari
Africam Safari
for Sketch Hoodies

Best Custom Retail Souvenir: Year-Round Operation

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iaapa honors 20205 best customized game prize moreys piers
Morey's Piers and Water Parks
for Uncle Sammy

Best Customized Game Prize

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iaapa honors 20205 best individual visual merchandise display moreys piers
Morey's Piers and Water Parks
for Candy Wheel

Best Individual Visual Merchandise Display

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EXCELLENCE EN MATIÈRE DE DÉVELOPPEMENT DURABLE

TOP FEC DE L'ANNÉE et TOP LBE DE L'ANNÉE

PortAventura Best Sustainability Program IAAPA Honors 2025
PortAventura World
for Creating Unforgettable Experiences with Positive Impact

Best Sustainability Program

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Prix de l'inspiration

Duncan Dickson
Duncan Dickson (posthumously)
Rosen College of Hospitality Management/UCF

North America

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Prix du service

Prix du jeune professionnel