Matt Ferguson
Company name
Storyland Studios
Job title
Chief Innovation Officer
Biography
Matt leads the development of innovative experiences ranging from one-of-a-kind retail outlets, to interactive visitor centers, to leading-edge theme parks and resorts. His portfolio of Storyland clients includes Fine Ink Studios, Ghost Town in the Sky, Sports Illustrated Resorts, Unclaimed Baggage Center, the International Disabilities Center and Studio City Kebulania in Nigeria. His track record in experiential activations includes Cannes Award-winning experiences, as well as pop-ups and guerilla marketing activations at events including SXSW and Comic Con. Early in his career, Matt was with the Walt Disney Company, where he served on the opening team for new experiences including Disney’s Animal Kingdom and ESPN Wide World of Sports.