Creating FOMO-Worthy Experiences through Experiential Activations
Event Information
Date
Monday, November 18 | 10 - 11 am
Location
S330EFGH
Session type
EDUSession
Tracks
Family Entertainment Centers
Distribution
On-Site
Description
In this session, explore we will delve into the growing trend of limited engagement opportunities and their activations, examining their crucial role in audience and consumer building.
Our panel of experts will discuss the strategic importance of short-term activations for operators, and how they serve as vital tools for brand engagement.
We will also identify key performance indicators of success for IPs and brands venturing into physical experiences. Through a series of case studies, this session will we will highlight unique and successful pop-up attractions, alongside some notable failures, and the lasting impact they have had on guests and the industry.
Learning Objectives
-Explore the trend of limited engagement opportunities and their activations within the experience economy
-Understand what the role of short-term activations are in audience and consumer building, ad the strategic role they play for operators
-Identify the key performance indicators of success for the IP/brands looking to test the waters of physical experiences
-Understand what the role of short-term activations are in audience and consumer building, ad the strategic role they play for operators
-Identify the key performance indicators of success for the IP/brands looking to test the waters of physical experiences
Speakers
