Katy Enrique

Biography

Katy is an accomplished marketing and sales executive with over a decade of experience in driving revenue growth and brand development in the tourism and entertainment industry. Currently serving as the Director of Sales & Marketing at the iconic City Museum in St. Louis, Missouri, Katy has overseen the museum’s transition to a more modern marketing strategy, leading to record-breaking ticket sales and a successful new Annual Pass program launched in 2024. Her work at City Museum has also continued to earn the venue national publicity, including two GUINNESS WORLD RECORD™ titles and multiple awards from USA Today and local publications. Before joining City Museum, Katy held a series of marketing roles at Six Flags, where she was responsible for local and regional marketing strategies across multiple parks, including Six Flags Great America, Six Flags Over Georgia, and Six Flags St. Louis. She led cross-functional teams to drive brand awareness and implement innovative digital marketing campaigns. Throughout her career, Katy has demonstrated expertise in digital transformation, launching successful membership programs, and developing creative marketing campaigns that resonate with both local and national audiences. She is actively engaged in the St. Louis tourism sector and continuously seeks opportunities to enhance visitor experiences and drive economic impact in the region.