Meet Me at the Intersection: Brand Voice, Guest Service, Omnichannel Feedback

Event Information
Date
Monday, November 18 | 3:30 - 3:50 pm
Location
EDUTalk Stage, S220DE
Session type
EDUTalk
Difficulty level
Introductory
Tracks
Marketing, Public Relations, & Sales
Distribution
On-Demand
On-Site
Description

Long gone are the days where we receive feedback across three channels: in person, voicemail, or letter. We now operate in a feedback environment where we still receive in person comments and phone calls, but what about all of the other channels like emails, social media comments, review sites, and direct messages? How do you hold your guest service voice across every channel that might also be answered by different departments in your org?

Learning Objectives
- How to consistently respond to guest feedback across multiple channels.
- How to form your response team when multiple departments are involved.
- How to measure success for response time and guest satisfaction.
Speakers
katy-enrique-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzm0mja0nda2lfvzzxjfmja1mze3otgp

Katy Enrique

City Museum
Director of Marketing and Sales